Olympics


Government backs £125 million "biggest, longest ad for Britain"

By Mike Rowbottom at the at the Department for Culture, Media and Sport in London

GREAT Poster_in_ParisFebruary 9 - Jeremy Hunt, the Minister for Culture and Sport, has said that Britain's biggest ever international tourist campaign, which was officially launched on Thursday – with a target of gaining an extra 4.6 million extra visitors, and £2.3 billion ($3.7 billion/€2.74 billion) additional spend, over the next four years – is deliberately flying in the face of "conventional wisdom".