Set against the backdrop of Britain's proud history in the mile and 1500m events, including the epochal achievement of Roger Bannister (pictured) in running the first sub-four minute mile in 1954, The British Miler follows Beijing 2008 Olympic finalist Andy Baddeley and six of his leading rivals – Tom Lancashire, Lee Emanuel, Colin McCourt, Nick McCormick, James Brewer and Ricky Stevenson – as they compete for one of only three available places on the 2012 British team.

As well as featuring in an online and social media campaign including exclusive interviews at www.thebritishmiler.com, the athletes are set to be the focus of a weekly twelve part documentary, also titled The British Miler, produced by renowned sports filmmakers, KIMbia Athletics.

The serialisation, which will air on Sky Sports from April 2012, sets out to examine the personal journeys of the athletes and the effect of the physical and mental pressure on their lives and their relationships with one another.

"2012 represents a significant year for New Balance in the UK," said Tom Carleo, general manager of running and outdoor at New Balance.

"As the only athletic footwear brand to manufacture in the UK, New Balance will mark its 30th anniversary of British production in the year of the games.

"This programme tells a new story about Britain's love for track's most fabled event and we believe its compelling and unique content will pique the interest of runners and non-runners alike."

Ahead of the launch, Team New Balance 1500m runner Baddeley said: "I'm proud to be involved in 'The British Miler' initiative.

"I believe this documentary will give viewers insights into the level of preparation and emotional investment that goes into competing at the highest level."


To commemorate The British Miler story, New Balance is set to launch special in-store marketing at select New Balance retailers, together with a limited edition The British Miler running shoe.

In addition, several of the athletes will feature in a UK television advertising campaign that will launch in March 2012.

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