Suzi Williams_13-10-11This week's sponsor 123 feature sees us talking to Suzi Williams, group marketing and brand director at BT, as she tells her about her role in London 2012 and what it all means to her.
What is your role in your organisation's involvement with the Games?

As BT's group marketing and brand director, I'm responsible for BT's London 2012 marketing and communications programme, and our internal engagement programme. In essence, my job is to make sure that our London 2012 partnership engages our customers and our people. As the official communications services partner for London 2012, our role is not just to provide the critical communications services and infrastructure to make the Games successful, it's also to help tell the story of the Games – of the people behind the scenes working to make sure the Games really are the greatest show on earth, and to tell the stories of the athletes who'll be competing.

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Why does your organisation support the Games?

We backed London's bid to become a host city back in 2005, so we've been involved for a long time. When London won the bid to host the 2012 Games, we undertook research and built a robust business case for becoming an official partner. Our London 2012 strategy is three-fold – winning new business through demonstrating our capability to deliver the communications services for the Games, creating a high performance culture within BT, and increasing the warmth towards our brand. Of course that's just the science bit. Emotionally, BT is a great British brand – and we are proud to be doing our bit as part of this amazing moment for the nation.

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What is your favourite Games' memory?

My best personal moments aren't about watching athletes winning medals, they are all about the amazing people I've been privileged to meet along the way – and in particular the incredible Paralympic athletes, now BT Ambassadors, some of whom I feel privileged to count as friends. Just to choose a few memories, well watching the ParalympicsGB gold medal winners in Beijing was an incredible moment, the Vancouver Closing Ceremony was the campest thing I've ever seen! But Oscar and Lee, Liz, Ade and Nathan – that's really what it's all about.