England are sponsored by car sales firm Cinch but ECB regulations do not permit them to wear the logos of gambling firms ©Getty Images

A ban on international cricket sides wearing  the logos of betting companies is set to be lifted for Test and one-day international series.

The relaxation applies to series played between two countries, but the restriction is to remain in place for official International Cricket Council (ICC) tournaments such as the men's World Cup set to begin in October.

England teams playing in the men's and women's Ashes this summer are still not expected to be able to wear such logos.

The England and Wales Cricket Board (ECB) anti-corruption code which runs to 26 pages forbids "enticing or encouraging any other party to enter into a bet in relation to . . . any other match or competition".

Shirt advertising featuring betting firms is permitted in the English Premier League.

Meanwhile, ECB have today said they will take no action against England Test coach Brendon McCullum over his involvement with 22Bet, a Cyprus-registered online bookmaking company, as an ambassador in January and has appeared in online advertisements.

Betting companies are permitted to advertise on shirts in the English Premier League ©Getty Images
Betting companies are permitted to advertise on shirts in the English Premier League ©Getty Images

Although betting on cricket has taken place since the 18th century, it has become a more contentious issue in cricket since the problem of "spot fixing" first became apparent in the late 1990s as internet and mobile betting became more widespread.

In 2000, South African captain Hansie Cronje was found guilty of fixing and banned from playing or coaching for life .

The ICC established its Anti-Corruption Unit (ACU) in 2000 and measures to prevent it include restrictions around dressing room areas, where players must surrender mobile phones and other electronic devices.

The ACU has the power to issue an exclusion order preventing the individual concerned from acting player, coach, official, a team/franchise owner.

Individual nations are required to establish a similar national body.

The ICC claim that since the ACU's inception "awareness and responses to corruption in sport globally has grown and improved considerably".