Le Floc'h, who holds dual French-Swiss nationality, will officially take up the post on October 11 after leaving his role as managing partner at Dubai-based company Customised Solution FZ LLC.

The former UEFA marketing executive, who worked under FIFA President Gianni Infantino during his time with European football's governing body, will be tasked with overseeing all commercial activites.

He will head up both the marketing and television sub-divisions and will report directly to deputy secretary general Marco Villiger, the Swiss lawyer who was chosen to lead the organisation’s commercial and administrative side in May.

Le Floc'h will also be a part of FIFA's Management Board.

"Philippe Le Floc’h brings high-level experience with proven success in growing and developing business in the TV broadcasting and marketing of sports events," a FIFA statement read. 

"He has worked all over the world, including for a Confederation as well as several marketing agencies, where he developed strategies and then delivered them."

Le Floc'h implemented a number of key changes when he worked at UEFA from 2000 to 2010, including the restructuring of the media rights for their flagship international competition, the European Championships, as well as other events such as the women's and under-21 tournaments.

He holds a masters law degree from the University of Paris, France, and a Bachelor of Arts with honours in Law and Politics from the University of Canterbury in Britain.

His appointment marks the latest in a string of additions to FIFA's staff as they continued to revamp their governance structure in the wake of a number of corruption scandals which have plagued the governing body over the past year.

Former Dutch football superstar Marco van Basten was hired as the new chief officer for technical development last month, while Thomas Peyer, the replacement for the disgraced Markus Kattner, officially started work as FIFA's new chief finance officer last month.