Organisers of Accra 2023 have been urged to recruit Shatta Wale ©Getty Images

Emmanuel Olla Williams, the youth coordinator of the Ghana Olympic Committee, has asked the Accra 2023 Organising Committee to recruit popular musician Shatta Wale to help promote the event.

Awareness of the African Games, in Williams' view, is low with organisers needing to improve their marketing of the competition.

He has also urged for financial institutions and other companies to provide support to the Organising Committee.

Despite his concerns, Williams is optimistic that Ghana can deliver the African Games.

"I believe in my country, we are capable of doing anything, we have the people, but my problem is if the right people with the experience and expertise are being contacted to support," he said, according to Ghanaian media.

"We have Shatta Wale who can pull the funds and fans."

Wale, a 38-year-old reggae-dancehall artist, has produced four albums and achieved several national and continental awards during his career.

Emmanuel Olla Williams is fearful that awareness of Accra 2023 is low ©Getty Images
Emmanuel Olla Williams is fearful that awareness of Accra 2023 is low ©Getty Images

In 2019, he set a dancehall record of winning 11 awards at the 3 Music Awards.

This year, however, the music star pleaded guilty to the publication of false news.

He had claimed he had been attacked and shot by unknown assailants, but the story turned out to be a hoax.

Wale was fined GHS2,000 (£140/$150/€160).

Accra is scheduled to host the 13th edition of the African Games from August 4 to 19.

However, uncertainty has surrounded the African Games, with the Association of African Sports Confederations threatening a boycott if a row with the African Union is not resolved.

Ghana has never previously held the African Games.