The 39-year-old will be based at the IWGA headquarters in Switzerland.

The Swiss will be working closely with general manager Chantal Boehi and head of games services Sebastian Garvens.

Felli has served as the secretary general of World DanceSport Federation (WDSF) for five years prior to joining the IWGA.

He played a crucial role in bringing breaking into the Olympic programme.

"We are glad that we could convince a man with great administrative experience, strategic thinking and team spirit to work for our event and our 39 Member Federations," said IWGA chief executive officer Joachim Gossow.

"The importance of The World Games has increased in recent years.

"This also means that new and larger projects are coming our way.

"Accordingly, we have been looking for support to meet these demands.

"In Guillaume Felli we have found the man we need to take the next step."

Apart from helping IWGA to host a successful World Games 2022 in Birmingham, USA, Felli will also be leading the evaluation of the competitions during the Games.

The former Alpine skier who was looking for a fresh challenge after five years with WDSF wants to take "the World Games to the next level".  

"The WDSF is a member of The World Games family," said Felli.

"From there, I knew the IWGA.

"I was also at The World Games 2017 in Wroclaw myself and experienced the importance of the event, especially for the athletes.

 "The Games are a crucial platform for them to gain the recognition they deserve."